INOX to deploy Dolby Multichannel Amplifiers in India

MUMBAI: INOX Leisure, India’s second largest cinema chain, has extended its partnership with Dolby to provide the latest, Dolby Multichannel Amplifiers (DMA) in theatres.

INOX claims that it will be the first multiplex in the country to acquire DMA, D Class digital amplifiers, which have a smaller footprint that can save a lot of rack space and real estate, air conditioning and power consumption.

“Technology is the cornerstone of our business strategy, and cinema sound plays an extremely critical part in the overall cinema viewing experience,” said Alok Tandon, CEO, INOX Leisure. “I am delighted to share that we are further strengthening our association with Dolby with the acquisition of Dolby’s multi-channel amplifier. We are all set to be more energy efficient, cost efficient and space efficient.”

Using DMAs in the audio chains escalates audio reproduction without distortion making the experience better. These new generation amplifiers also bring other benefits like ease of connectivity, less cabling, robust design, built in redundancies for uninterrupted playback, ability to monitor the health of the amplifiers over central NOC, and the ability to compensate for a failed speaker till replacement ensuring consistent and high-end experience for patrons.

INOX has been aggressive in using cinema technologies into the country to enhance the cinema viewing experience. It has installed six different cinema viewing formats including IMAX, Samsung Onyx LED, ScreenX, MX4D and INSIGNIA, under one roof in Megaplex in Mumbai.

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